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Plastic shopping bags are becoming an endangered species. Many people are choosing reusable bags, to help care for the environment.

The problem with traditional reusable bags; is that it is so easy to forget to take them out with you. It is not always convenient to carry bulky bags around, especially if you are doing a quick shopping trip in your lunch hour.

The Flip and Tumble 24-7 bag is an innovative bag design which turns into a ball when not in use. It’s slightly smaller than a tennis ball (3 inches in diameter), and squishy so it will fit into your handbag…now you can shop guilt free anytime you like.

There is no folding or rolling, you just scrunch the bag into the elastic pouch when you are finished using it.

It is lightweight and able to hold up to 11.5kg; they say it’s “enough to hold a bowling ball or two”!

The design is quite cute, and while the bag looks a bit wrinkled when first opened, once it has items in it, these quickly disappear.

In a range of fashionable two tone colours – Lime/Sky, Evergreen/Sage, Raspberry/Pink, Teal/Sky and Black/Slate, they also come with a felted shoulder pad for that little bit of support.

The Flip & Tumble 24-7 bag will change the way you shop from groceries, to clothes, this is a must have for the environmentally conscious. (Or for those who want a cool new fashion accessory.)

Visit www.FlipandTumble.com to purchase your very own 24-7 bag!