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|undetectaBELT |

 

Jeans come in all shapes and sizes (as do the women who wear them) and one Aussie fashion minded duo have come up with a solution so you can always get the perfect fit. The undetectaBELT is a clear plastic belt that is much slimmer than a traditional belt and there is no chunky buckle so it hides neatly under a fitted top. This is one fashion accessory that isn't meant to be seen!

Jeans, especially the skinny or low waisted variety are a big culprit in revealing “butt cleavage” and unless you are intentionally showing your g-string then the undetectaBELT is for you.

Louisa Sparks is one of the girls behind undetectaBELT and she says “The idea for the undectaBELT came about after reading an American magazine and seeing a similar fashion fix product being sold in the US. This idea really appealed as I was in the process of losing weight and all my jeans had gotten baggy and had started to slip but I did want to buy new jeans or clothes as I wasn’t at my goal weight but I needed something adjustable and bulk free as my clothes had gotten very baggy.

I showed the idea to my business partner who has a waist smaller than her hips and bottom and all her jeans bag and sag around the middle and she too thought there was an opportunity in the Australian market for our undetectaBELT.

We did some market research and there showed a clear demand for this type of fashion fix accessory . So we took the US concept improved the belt and buckle materials and started to market it to an Australian audience.”

undetectabelt

This is a great little accessory for those in between sizes, even for women losing their pregnancy weight – there is no need to buy a whole new wardrobe when you know you will be going down in dress sizes.

So what makes this product different? Louisa says, “undetectaBELT is an instant figure fixer for every pair of jeans you’ll ever own. Made of slimline, strong and flexible clear plastic; it is designed to stay hidden and will instantly tailor any pair of jeans of pants for the smoothest ever fit around your mid-section to make the absolute most of your body.

Only you will know you’re wearing undetectaBELT. Just cinch in the waistband and fashion disasters like flashing your thong/knickers or waistband slippage are a thing of the past, no matter what jean style.

The super slim, ‘snap’ fastening buckle sits flush and completely eliminates visible belt bulges under tops, giving a visibly slimmer line.”

RRP is $29.99 plus postage

Available from: www.sparksandfrankie.com.au




 

 

 

 

 

 

 

 

 
 
 
 

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